Bachelor'S Degree in Marketing and Market Research
First academic year
First semester
| Course |
Course type |
Credits |
Course guide |
|
Political Economics
|
Core course |
6
|
|
|
Fundamentals of Business Administration and Management
|
Core course |
6
|
|
|
Introduction to Financial Operations
|
Core course |
6
|
|
|
Introduction to Marketing
|
Core course |
6
|
|
|
Mathematics
|
Core course |
6
|
|
Second semester
| Course |
Course type |
Credits |
Course guide |
|
General Accounting
|
Core course |
6
|
|
|
Marketing Management 1
|
Compulsory course |
6
|
|
|
History of Contemporary World Economic Development
|
Core course |
6
|
|
|
Introduction to Law
|
Core course |
6
|
|
|
Microeconomics
|
Core course |
6
|
|
Second academic year
First semester
| Course |
Course type |
Credits |
Course guide |
|
Marketing Management 2
|
Compulsory course |
6
|
|
|
Business Management
|
Compulsory course |
6
|
|
|
Spanish and World Economics
|
Compulsory course |
6
|
|
|
Macroeconomics
|
Core course |
6
|
|
|
Quantitative Techniques 1
|
Core course |
6
|
|
Second semester
| Course |
Course type |
Credits |
Course guide |
|
Consumer Behaviour
|
Compulsory course |
6
|
|
|
Integrated Marketing Communications 1
|
Compulsory course |
6
|
|
|
Commercial Distribution 1
|
Compulsory course |
6
|
|
|
Market Research 1
|
Compulsory course |
6
|
|
|
Quantitative Techniques 2
|
Core course |
6
|
|
Third academic year
First semester
| Course |
Course type |
Credits |
Course guide |
|
International Trade
|
Compulsory course |
6
|
|
|
Integrated Marketing Communications 2
|
Compulsory course |
6
|
|
|
Sales Management
|
Compulsory course |
6
|
|
|
Econometrics
|
Compulsory course |
6
|
|
|
Market Research 2
|
Compulsory course |
6
|
|
Second semester
| Course |
Course type |
Credits |
Course guide |
|
Commercial Distribution 2
|
Compulsory course |
6
|
|
|
Market Research 3
|
Compulsory course |
6
|
|
|
International Marketing
|
Compulsory course |
6
|
|
|
Sectoral Marketing
|
Compulsory course |
6
|
|
|
Quantitative Techniques 3
|
Compulsory course |
6
|
|
Fourth academic year
First semester
| Course |
Course type |
Credits |
Course guide |
|
Qualitative Data Analysis
|
Elective course |
6
|
|
|
Business Creation
|
Compulsory course |
6
|
|
|
New Product Development
|
Elective course |
6
|
|
|
History of Commercial Activity and Marketing
|
Elective course |
6
|
|
|
Computer Science Applied to Sales Management
|
Elective course |
6
|
|
|
English for Intercultural Communication and Negotiation
|
Elective course |
6
|
|
|
Social and Political Marketing
|
Compulsory course |
6
|
|
|
Planning Media and Formats
|
Elective course |
6
|
|
|
Multivariate Statistical Techniques
|
Elective course |
6
|
|
Second semester
| Course |
Course type |
Credits |
Course guide |
|
Accounting Information for Management
|
Elective course |
6
|
|
|
Logistics and Merchandising
|
Elective course |
6
|
|
|
Culture and Tourism Marketing
|
Elective course |
6
|
|
|
Electronic Marketing
|
Elective course |
6
|
|
|
Work Placement
|
Elective course |
12
|
|
|
Legal Framework of the Market
|
Elective course |
6
|
|
|
Computer Systems Supporting Collaboration and Decision-Making
|
Elective course |
6
|
|
|
Sociology of Consumption
|
Elective course |
6
|
|
|
Undergraduate Dissertation
|
Compulsory course |
6
|
|
